Absa Group among the most valuable banking brands in Africa

The Absa Group has been recognized as one of the three most valuable banking brands in Africa, surpassing 30 billion rand in brand value for the first time, according to the Brand Finance South Africa 2026 report.

The value of the Absa brand grew by 12% compared to the previous year, reaching 30.6 billion rand, reflecting the growth of the Group's presence on the continent, the increasing adoption of digital channels, and customer confidence in the different markets where it operates.

The Group's performance was also driven by the evolution of the digital banking experience. In 2025, the number of digitally active customers grew by 11%, reaching 3.6 million users, while downloads of the Absa App increased by 94%.

For Absa Bank Mozambique, this recognition reinforces the Bank's commitment to continue investing in simpler, more accessible solutions aligned with the needs of its customers in the country.

Tania Oliveira, Marketing and Corporate Relations Director of Absa Bank Mozambique, states: “This recognition demonstrates the strength of the Absa brand on the African continent and reflects, above all, the trust that customers place in the Bank every day. In Mozambique, we remain focused on improving our customers' experience through solutions that are closer, more relevant and adapted to the reality of our market.”

The spokesperson further adds that the brand's growth is directly linked to the Group's ability to keep pace with the evolving needs of its customers and the communities where it operates: “Absa's growth results from the way we have been evolving as an organization, focusing on a more modern, digital, and people-centered banking experience. In Mozambique, we will continue to focus on actively contributing to this trajectory, supporting families, businesses, and the country's economic development.”

As African customers increasingly adopt digital banking solutions and simpler, more convenient experiences, Absa remains focused on building a banking system that is closer, more relevant, and future-proof. In Mozambique, this commitment translates into a continuous investment in innovation, customer experience, and the country's development.