Financial literacy reaches over 7 million Mozambicans

Financial education is reaching over seven million Mozambicans through national and community radio stations, in an initiative by Absa Bank Mozambique broadcast in 17 national languages. The campaign reinforces the Bank's ongoing commitment to promoting greater financial inclusion and expanding access to information on responsible money management.

The initiative is broadcast on 16 radio stations, with national and community coverage, and uses languages ​​widely spoken in the country, including Portuguese, Maconde, Yao, Nhanja, Macua, Sena, Ndau, Chuabo, Ximanica, Citeu, Chitsua, Changana, Swahili and Kimwane. By using different national languages, the Bank seeks to ensure that financial information reaches communities in a clear, accessible and culturally relevant way.

The messages are delivered in the form of radio dramas, designed to explain financial concepts in a simple and practical way. Through these stories, the campaign encourages practices such as regular saving, expense planning, and the responsible use of financial products and services.

For Tânia Oliveira, Director of Marketing and Corporate Relations at Absa Bank Mozambique, initiatives of this nature play an important role in promoting financial inclusion in the country.

“Financial education is an essential tool for promoting autonomy and creating opportunities. When people better understand how to manage their resources, they can make more informed decisions and plan their future with greater confidence. At Absa, we believe that access to financial information should be available to everyone, regardless of language or region of residence.”, he states.

The campaign also includes content inspired by the children's comic strip "Os Poupinhas," a financial literacy initiative developed by Absa in 2025 to encourage saving habits among primary school children, particularly those aged 6 to 12.

Recognizing that national and community radio stations remain one of the closest means of communication to communities, especially in areas where access to financial information is limited, the Bank strategically focused on these channels to broaden the reach of the initiative.

With this campaign, Absa reinforces its commitment to contributing to a more informed society, better prepared to make conscious financial decisions, promoting greater inclusion and participation in the country's economy.