Dentsu Mozambique develops pioneering action for 2M

Dentsu Mozambique is proud to announce its participation in the communication and activation campaign linked to the installation of the first air-conditioned bus stops by 2M, a pioneering initiative in the city of Maputo that aims to provide more comfort, safety and quality of life to citizens.

Overcoming some logistical and operational challenges, the media agency achieved its goal by designing and implementing campaigns from the first step to their final execution, focusing on innovation and impact on citizens' lives. This initiative is a clear example of how creativity can transform urban life, generating value for brands and the communities that surround them.

“Denstsu Mozambique believes that the sky is not the limit when the goal is to create memorable and sustainable experiences. Our involvement in this project goes beyond communication: it is an affirmation of our commitment to the future of brands and cities”, says Cátia de Sousa, General Manager of Dentsu Mozambique.

With a global positioning and an approach focused on meaningful progress, Dentsu develops campaigns that not only promote brands, but also actively contribute to the well-being of employees and society. Together with 2M, Dentsu has brought a new dimension to the way the brand relates to the urban space, using technology, creativity and empathy.

“We want each action to reinforce the role of brands in creating solutions, whatever their nature. This project is a reflection of our mission: to help our clients foresee and plan future opportunities,” adds Cátia de Sousa.