Absa Mozambique Celebrates Local Talent that Drives the Country

 Absa Bank Mozambique has just launched a campaign celebrating the real-life stories of Mozambicans who, with dedication and talent, are transforming their communities and inspiring a more inclusive and sustainable future. Through success stories in agriculture, the arts, and professional development, the bank recognizes the power of people to drive progress and contribute to an increasingly prosperous country.

This initiative reinforces the Bank's commitment to investing in people, particularly through structuring programs such as Ready to Work, Ready for Art, and support for the Xiquitsi Program and Maputo National Park (PNAM), which have been fostering talent and opening up new opportunities.

 As an integral part of the campaign, an exclusive exhibition has been on display since November 20th at Absa Premier counters in Maputo, Beira, and Nampula. The exhibition brings together four real stories of talent and community impact, specifically the journeys of Adelina Chinda, Matheus Sithole, Estevão Chissano, and Cléria Cossa, showcasing, through images, testimonies, and works, the contribution of each to the development of their communities.

 In agriculture, Adelina Chinda stands out. She found in the production of piri-piri a way to transform her life and guarantee her family's livelihood. Currently, she promotes the initiative with other producers, fostering sustainable practices. With the support of Absa in the PNAM's Human-Wildlife Coexistence Program, she has managed to expand her production and establish commercial partnerships, generating a significant economic and social impact.

 In the art world, Matheus Sithole, a member of the Art Nucleus, took on the role of curator for the Ready for Art project. This Absa initiative provides Mozambican artists with the tools to develop sustainable careers and build successful businesses.

 In turn, Estevão Chissano's passion for music led him to the Xiquitsi Project, an initiative that Absa has supported since 2017. Before the program, he faced numerous barriers, but in Xiquitsi he found discipline, inclusion, and opportunities for cultural exchange. Today, he performs on national and international stages, taking Mozambican music beyond borders.

Completing this quartet of talents, Cléria Cossa participated in one of the first editions of Ready to Work, where she had her first job opportunity. This experience opened doors for her and helped her build the career path she has today as a project manager and mentor. Now, she gives back what she received: she accompanies and guides young people, helping them to take advantage of the same opportunities that once propelled her forward.

 “At Absa, we believe that every story has the power to inspire and transform. We want to continue being the partner that helps Mozambicans write their future, supporting initiatives that combine tradition and innovation. It's not just about the stories we select: it's the stories of all Mozambicans that inspire us and show what is possible to achieve when talent, dedication, and courage come together,” says Tânia Oliveira, Marketing and Corporate Relations Director of Absa Bank Mozambique.

In this way, Absa demonstrates that investing in art, culture, and inclusion is not just about supporting projects – it's about igniting national pride. When Mozambican talent finds real opportunities, the country moves forward with more confidence, a stronger voice, and a stronger identity. By investing in programs that train young people, preserve roots, and stimulate the creative economy, the Bank consolidates its role as a driver of change that helps Mozambique grow with the strength of its own people.