YoungColor launches "Lupa" to support communication decisions

The first edition analyzes young people's perspectives on employment and reveals that 46% prefer to start their own business.

Maputo, October 29, 2026 — YoungColor Mozambique has just launched YoungColor Mozambique's Magnifying Glass, a weekly publication that brings together, on a single page, the main data from a study or trend relevant to communication, marketing and advertising professionals in the country. With this initiative, the company aims to facilitate access to information and support decisions about brands, audiences and communication strategies.

The first edition is dedicated to young people and employment and is based on the results of the Afrobarometer survey, Round 10, conducted in Mozambique by CS Research. The study surveyed 1,200 adults between July and September 2025, with the data on this topic being released in June 2026.

According to the results presented, 65% of respondents aged 18 to 35 say they are unemployed and looking for work, while another 21% say they are unemployed and not looking. When asked about their professional preferences, 46% would choose to start their own business, 31% to work in the public sector, and 13% in a private company.

The data also reveal obstacles in accessing the job market. Beyond economic conditions and lack of jobs, 30% cite lack of training as the main impediment, and 19% mention a lack of experience required by companies.

Regarding priorities for public spending directed at young people, 51% advocate for job creation, 20% indicate access to credit for small businesses, and 8% choose vocational training.

For YoungColor Mozambique, these results help to understand the expectations of young people and raise relevant questions for companies and brands, from attracting talent to creating products, services and messages aimed at this audience.

"Behind every number is a young person eager to build their future. Many want to own their own business, and for those who communicate with them, this changes the way they talk to them. YoungColor Mozambique's Magnifying Glass exists to bring these numbers into everyday decisions in a simple and accessible way," says Nair Bastos, Operations Director of YoungColor Mozambique.

Published weekly, Lupa by YoungColor Mozambique will present studies and trends relevant to the Mozambican context, combining numbers, graphs, and an analysis of their implications for communication work.