Brutal Fruit Spritzer Arrives in Paris

South African brand Brutal Fruit Spritzer has launched a global movement celebrating the power of women coming together: The Pink Table. This innovative concept will be brought to Paris for Fashion Week 2025, with the aim of creating real connections between women around the world.

Known for combining sophistication and accessibility, Brutal Fruit Spritzer will bring together its consumers – or “besties” – from South Africa, the United Kingdom, Mozambique, China, Brazil and other markets, in an unforgettable gathering in the City of Light.

Since its launch 23 years ago, the brand has won over female consumers with products such as Ruby Apple, a variant with a delicate and bold touch, launched in 2018. Its success has boosted the cultural movement of Spritzer Saturdays – relaxed get-togethers between friends promoted by the brand – which have become part of many women's lifestyles.

Now, the brand is expanding this experience with The Pink Table, a movement that reinforces authenticity, sharing and the celebration of femininity around the world.